Before we get to this idea of developing our social business. Bachir and I have met at HEC Montreal while we were just starting our first year of bachelor. It’s after a year of exploration and way too much theory absorb for people that were talking too much that we have the common idea to start a project where we could construct something from 0. The idea of investing our person to a common project and may be have the chance to concertize an ideal that will change the environment according to our own set of values. This is what bring us together today.
We think it’s by having a social vision where everyone could have access to a source of food that support a durable economy. Indeed, by Eco-responsible aspect is the main driver of our motivation. We are extremely dedicated to pursue a road where the social dimension will lead our operational activities and not the other way around. We think it’s by creating a mission-centrist business that we will be able to elevate the social awareness of our society. Thus, we are not doing for a product, we are for a lifestyle that will give the people the tool to overcome this major environmental issue related with the livestock sector.
How do we get there?
***Customer Segment: In this area of the business plan we will also try to focus on having a global potential customer perspective because in the end we want to mobilize people around our way of consuming.***