Renowaste aims to solve the problem of Improper Solid Waste Management in Urban India by engaging community and bringing about a behavioural change in our attitude towards waste currently it is based in Lucknow. It is a movement, an effort, an invitation to see, understand and, take the responsibility of waste humans are generating. India generates around 150 million tons of waste per day. And when it comes to Lucknow city the total quantity of waste generation has been reported as 1200 metric ton/day. Out of which only 60% waste is collected and then dumped in landfills or nearby water bodies which pollutes the nature and create health. Out of total waste collected only 12%-15% reaches to recycling centers which is a very alarming situation. At Renowaste our aim is simple we want to flip this situation where more than 85%-90% waste will be processed through recycling or composting.
ReNowaste – Our Mission and vision
The name “ReNowaste” stands for our mission. Where Re denotes our focus on recycling and Nowaste stands for our mission of driving community to zero waste and creating a circular economy where the waste generated after consumption is processed via recycling. The green colour of letter S in the logo represents the social side of it (being a social enterprise) and it also shows our belief in the sustainable practices andour aim of incorporating sustainable development goals in our work. Hence, the name ReNowaste.
Problem and Problem Mapping
Approximately 1.3 billion tonnes of waste is generated per year globally, and it is expected to increase to approximately 2.2 billion tonnes per year by 2025. India generates around 150 million tonnes of waste per day. Developing countries are still in the transition towards better waste management but they currently have insufficient collection and improper disposal of wastes. In India, waste management be it solid urban waste, sewage, chemical or industrial waste is mismanaged and has become a mammoth problem in the face of rapid urbanization and population explosion. Increasing population levels, rapid economic growth and rise in community living standard accelerates the generation rate of municipal solid waste (MSW) in Indian cities. In India in particular, the combined influence of poverty, population growth and rapid urbanization has tended to worsen the situation.Statistics show that there has been substantial increase in the solid waste generation especially in the urban areas. The per capita waste generation rate in India has increased from 0.44 kg per day in 2001 to 0.5 kg per day in 2011 and it would be estimated to be 0.55 by 2020; such a steep increase in waste generation within a decade has severed the stress on all infrastructural, natural and budgetary resources. The haphazard urbanisation created acute problem of solid waste management. Lucknow is one of the fastest developing city, its total waste generation quantity is about 1200 metric tons per day.
We tried to look at the problem from different angles i.e. Social, Political, Economical and Environmental which broadens the prospect of uncovering the problem from all aspects. We found out various auxiliary problems which were giving rise to main problems and we found that all of these problems are interlinked to each other in one or other form. In context of Lucknow we identified four major problems which give rise to improper waste management – Lack of segregation at source level, Current practices and perception of society towards rag pickers, Irregular waste collection by municipality and unawareness about proper segregation and solid waste management techniques.
Concept – Providing proper affordable and sustainable eco-friendly solid waste management services to households and commercial establishments and also focusing on behavioral change by encouraging segregation of waste at source level
Lucknow is the capital of Uttar Pradesh it is the largest city in Uttar Pradesh, the eleventh most populous city and the twelfth most populous urban agglomeration of India. Population of the city is around 29 lakhs(2.9million). Lucknow Municipal Corporation (LMC) is responsible for the management of the MSW generated in the city. The entire operation of solid waste management (SWM) system is performed under four heads, namely, cleaning, collection, transportation and disposal. The cleaning and collection operations are performed by the public health wing of LMC; while transportation and disposal of MSW are being performed by the transportation wing of LMC.
In Lucknow city the cleaning and collection process involves collection of MSW from the street in wheelbarrows and thereafter, it is dumped into depots (52 depots). MSW is then loaded into the transportation vehicles, which transport the waste to different disposal sites Every year LMC spends on average 21% of its total budget on solid waste management.
But these processes are not effectively implemented (because of lack in bureaucratic as well as political will) which leaves the city prone to the problem of improper waste management.
Social Business Model Canvas –
Operational plan –
Market Size –
In Lucknow the total quantity of waste generation has been reported as 1200 ton/day. Out of which only 50% waste is collected and then dumped in landfills. Out of total waste collected only 12%-15% of total waste manages to reach recycling centres and rest of the waste is left to rot around the city. This can be scaled up to 90-95 % with the help of regular waste collection. Also this city is surrounded by many small cities which have similar condition to Lucknow. On an average we can produce 25-20 tons of organic manure and can collect 50 tons of recyclable waste monthly which can be further channelised to recycling centers.
Product Offering for each segment and Promotional strategy for them –
4P’S of marketing – Product, price, place, promotion.Customer segment – Households, Farmers, Agricultural produce outlets.
Final products in the starting phase include compost which is obtained from degradation of wet waste.In this case our customers will be local farmers and households which are interested in urban gardening. And as the volume of the waste increases we are planning to upcycle the dry waste and via recycling centres where we will be sourcing the recycled paper from them and then after doing some value addition we can sell them to end consumers. The customers in this case are industrial establishments and households and we will be offering them products made via recycled waste. In this case the competitive advantage is that using recycled product will increase the goodwill of the end consumer in the society.
Currently there are no established price points for the compost market generally the market demand and supply decides the price and focus of the government in promoting Swachh Bharat and organic farming might be a good factor in deciding the price of the product. Currently some producers are active in the field of organic manure but they are selling their productatonline marketplaces and at very high price.
Place – In case of organic manure we will be using the distribution channel of local agriculture market instead of using online platforms to sell my product it will ensure low operational cost as well as taking the products directly to end consumer will give me accurate idea of their needs and their value perception for the product. To capture dry waste market we will partner with small scrap dealers and big recyclers. the smartphone penetration in Lucknow is very high and government’s continuing focus on digital india has made people to go tech savvy so In order to increase the volume of dry waste coming to us we will be launching an online platform website/app based where one can go and book the pickup for recyclable items and then our employee will go and pick the recyclabes from their doorstep.
Financial Feasibility –
There is a huge gap left unattended because municipality is not doing its work properly and because of that people are facing various problems. We are filling the gap by providing daily doorstep waste collection and for that we are charging a minimal amount to people which helps us sustain economically. After collection we are further processing the waste which generates us revenue. Generally people don’t get fair price for their recyclables and sometimes they are cheated by local scrap dealers who use false weight while weighing the dry waste. We are providing standardized prices and digital weight machines to address this issue. Also by providing organic compost to farmers and agricultural market we are promoting the use of organic manure which is cheaper and more effective when compared to chemical fertilizers.
Our Value proposition for different stakeholders is as follows –
For community we will be providing proper waste management and doorstep waste collection services. For waste collection we are employing rag pickers & scrap dealers( as of now 90% sector is unorganised) and providing them regular salary, social security in form of health insurance dignity at work and social identity.
Incorporating Sustainable development goals in our work –
We believe in triple bottom lines “Triple Bottom Line” includes economic prosperity, Environmental stewardship and social responsibility. Our venture actually focuses on the triple bottom line principle as it is a social entrepreneurial venture and the core delivery is aimed for the society in providing them proper waste management. We are promoting social responsibility and social inclusion and also economic prosperity of rag pickers by providing them job with fixed salaries and bringing them in mainstream.
We believe in ‘three pillars’ of Sustainable Development ie. Social, Economic and Environmental. Our impact will also be sustainable in nature we are helping in building a green and healthy society by reducing greenhouse gas emissions and pollution. Also we are trying to bring a behavioural change in society which will ensure long lasting impact. By employing rag pickers and giving them fixed salary we are giving them a social identity with increase in their income levels.
- engaging community and educating them about proper solid waste management techniques and importance of waste segregation at source and trying to bring behavioural change.
- Employing scrap dealers and giving them identity in society and fixed salary.
- By employing ragpickers in main operations who are currently unorganised will give them the dignity at work and also identity in society.
- providing social security to rag pickers by providing them health insurance
- Helping in promotion of organic manure and farming by providing compost on affordable rates which will reduce financial burden on farmers and increase their farm productivity.
- Moving towards zero waste society.
- Ensuring the cyclical structure of waste processing where all the waste generated is processed.
- Reduction in Greenhouse Gas emissions by proper processing of waste.
- Reducing the load on dumping grounds and hence contributing in reduction of pollution
In order to provide basic health insurance to our most important stakeholders i.e., waste pickers whom we refer to as waste managers, we have partenered with an NGO Swasthadhyay foundation. This foundation works in slums of Lucknow to ensure the reach of basic health services to the marginalised people.
We have also partenered with “Swachh Bharat” in order to share the resources and also for mentoring support. Swachh Bharat is an initiative of Government which is focussed to address the issues of sanitation and cleanliness all over India.
Pilot Testing of Venture –
To test our idea we are doing pilot run of venture and after securing all the permissions from concerned authorities we are in the process of starting our operations. as a pilot run we are going to start with 115 households in Shakti Nagar society of Lucknow. We have already conducted two sets of waste audit in the society to study the pattern of waste generation on different days. We organized a meeting with the society members and discussed with them our idea to motivate people to do segregation at source we are targeting women of each household because they are the one who handle the kitchen waste in every household, we have conducted several rounds of awareness programs with them on how to segregate waste and handle it properly.
Our insights of pilot run until now –
Before starting the pilot, we had a very vague idea of my stakeholder chain but during waste audit we talked to different waste pickers and also the person who use to collect waste door to door in society most of the people engaged in these works are Assamese and Bangladeshi migrants. The waste collector appointed by society segregates the recyclable dry waste and sells it to scrap dealers (which was a trouble for me because that dry waste was a source of revenue for my venture) whereas he dumps the remaining waste in nearby municipal shed. But after working with them for one week we got totally different insights the waste collector of Shakti Nagar society told us that since they are migrants, their ID proofs are with the private contractor on whose land they live and almost all of them took loan from that contractor to purchase rickshaw for waste collection, now to pay that loan back they have to sell the dry waste collected from households to the contractor at very cheap price, on an average 5rs. Per kg whereas the average market rate is around 11-12 rs. Per/kg. And also, the contractor deducts the loan amount from valve of scrap. So the waste pickers are helpless in this situation. Also the chain in this case is very long starting from the collection and segregation of dry waste and till it reaches to recycling centres there are around 8 to 10 different stakeholders from ragpickers, waste vendors, scrap dealers, private contractors, private companies working with municipal corporation in waste management to recyclers etc. So, intervening in this long chain is also very difficult because there is a already existing setup which has a very strong hold over the life of ragpickers, there is no social security for them they have to work for minimal wages and in very humiliating conditons and also this nexus has a very strong political backup.
Second thing is that when we were talking to people in the society and while doing waste audit we noticed that behaviour of people towards the person who is collecting waste daily from their houses is very bad their perception towards that person is of thief/lazy. Although people residing here are well educated.
Most of the people here know about the segregation but out of 115 households hardly 10 of them have two dustbins and who are doing segregation but not in proper manner. While talking to them some resident pointed out that since they are paying some monthly amount to waste picker then why should they do segregation it should be done by the waste picker. They think that by paying some paper currency their responsibility ends at that point. No one wants to take the responsibility of the waste they are generating. The overall level of segregation at source is less than 10%. Engaging people in the task of segregation is going to be very difficult because of their attitude. Although some people were quite interested when they came to know about the idea, we are working on different ways on how to engage community at different parts of our plan because ultimately it is with the cooperation of community that matters.