(Wealth Out of Waste)
To Provide affordable eco-friendly sustainable solid waste management services to small cities of India.
To build a clean and healthy environment for our future generation.
Problem Identification & Problem Mapping
About 4.7 million tonnes of garbage is generated in world everyday and India generates 0.14 million tonnes of municipal solid waste everyday which is the really a huge amount. Waste collection efficiency in Indian cities is from 50 to 90% and in small cities of India, situation is even worse (waste collection efficiency of Chhatarpur is 30%). Waste management is neglected area, where ignorance, lack of awareness and lack of sensitivity to the environment pose high challenges. Waste management at source is negligible and most of the people don’t care for the environment impact of their actions. People throw waste in roadsides, drains and in open plots, which leads to serious environmental issues like greenhouse gases emission, foul smell and diseases. Due to irregular collection by municipality, waste is left to rot and seep into the groundwater, the soil and the air. This causes incidences of respiratory & skin diseases, dysentery & food poisoning.
We formulated a problem map by looking at the four lenses ie. Social, Political, Economical and Environmental. Further we looked at the sub-problems of these main problems in the field of solid waste management in the Indian context. We formulated this problem for small cities of India. Different colour shows different aspect of problem.
Blue Colour – Social aspect, Green Colour- Environmental aspect, Black Colour- Political aspect & Yellow Colour- Economical aspect
All the problems are interconnected. People don’t collect and segregate the waste because they don’t see any value of this waste. Since they don’t collect the waste, they throw it in road sides, in open plots which leads to many environment issues and land-filling. In India generally regular waste is handled by ladies, they clean their house and don’t touch the waste after taking the bath. Municipality doesn’t collect the waste on regular basis. Municipality hire waste collecting worker on contract basis, they don’t get good salary. In India there is stigma attached to these waste collecting workers and rag pickers that they are untouchable people. Recyclable waste is collected by informal sector ie. rag pickers and Kabadiwalas. These people don’t have any social respect in community and they hardly earn Rs 100-200 on daily basis.
By looking at all these problem we identified four major problems – Lack of segregation at source level, Current practices & behaviour of people, Irregular collection and awareness about solid waste management.
WOW Foundation is currently working in Chhatarpur, Madhya Pradesh India. Chhatarpur is a city and a municipality in Chhatarpur district in the state of Madhya Pradesh, India. Population of the city is around 2 lakhs (0.2 million). There is no large scale industry in Chhatarpur apart from a few small scale industries available, but these industries are not sufficient for giving enough employment for local people. The economy is mostly dependent on farming. The city however, has a growing private commercial sector, mainly retail businesses.
Data and Statistics
Social Business Model Canvas
As explained in data and statistics, we have huge market. Total waste collection efficiency of the city is 30%. This can be scaled up to 90-95 % with the help of regular waste collection. Also this city is surrounded by many small cities which have similar condition to Chhatarpur. On daily basis we can produce 40-50 tons of organic manure and can collect 10-12 tons of recyclable waste which can be further channelise it to recycling centers.
People are facing problem because municipality doesn’t collect the waste regularly and they don’t get fair price for their recycling waste because Kabadiwalas use false weight measurement devices. We are providing them fair prices and also collecting waste on regular basis. Farmers can get the clean energy from the Biogas and by product of the Biogas can be used as manure in agriculture which is much cheaper as compared to chemical fertilisers.
Competitive Advantage for our Business
- Currently there is no such organisation or NGO is working in this field in Chhatarpur and in nearby cities.
- We are providing affordable services to customers
- We are collecting waste on daily basis that means reducing the garbage burden of people
Incorporating Sustainability Goals in our Venture
We believe in ‘three pillars’ or ‘Triple Bottom Lines’ of Sustainable Development ie. Social, Economic and Environmental. We take care all the three factors of Sustainable Development.
- Spreading awareness about solid waste management
- Employing scrap dealers and giving them identity in society and fixed salary
- Building GREEN and healthy society
- Helping farmers by providing them high quality organic manure
- Economic growth
- Increase in income of households and Scrap dealers
- Saving trees
- Reduction in Green House Gases emission
- Reduction of land fills
- Reduction of pollution
- Environment safety
Pilot Run of Venture
To test our idea we did pilot run for three months from 1st March to 31st May, 2016 in Chhatarpur, India. We successfully completed our pilot. For awareness campaign we hired 5 volunteers from diverse background so that we can reach out maximum number of people in city. We approached more than 30 households and 5 schools & colleges and tell them about waste management and also distributed dustbins for waste collection.We approached municipality to seek their support and to discuss them about current situation of waste in city. They got ready to support us and gave us official work order to work in their land where we can segregate the bio-waste from mixed waste and can produce organic manure. They also promised us to give 5000 dustbins to distribute in city.
Apart from regular waste collection we observed that people also generate recyclable waste such as plastic, paper, glass etc. This sector is highly organized and basically collection is done by scrap dealers and Kabadiwalas. These people don’t get much profit out of it and also they don’t have any social status in society. So we built an online waste collection platform to collect the recyclable waste from doorsteps of people. With this we can employee scrap dealers and people can earn some money from waste. We hired one scrap dealer to collect the recyclable waste from doorstep.
We organized a meeting in Village Nand with 18 farmers to tell them about benefits of using organic manure which can be produced from Bio-waste and also tell them about Biogas plant. We successfully built a 3 cubic meter biogas plant which is currently in working condition. We run social support campaign. We got good response from our stakeholders and also people from outside of India supported this campaign.